House of CB
Social media on fleek – A million followers on Instagram is just one of the many milestones House of CB has accumulated this year! From A List celebs including Beyonce, the Kardashian clan, Victoria Secret models and influencers, House of CB have really slayed the red carpet and social media in 2016
Staying on trend is vital especially for a fashion forward brand on social media. House of CB have managed to remain trendy through 2016 with the help of their Boomerang images, holiday deals and most recently their store opening mannequin challenges
— House of CB (@HouseOfCB) December 3, 2016
House of CB have really figured out where their audience lives online and has focused each platform on one primary aspect e.g. their Instagram page is very much aesthetic pleasing therefore helping to sell their designs, their Facebook page is where you’ll find all their latest updates and key pieces and their Twitter page is where they share customer thoughts and feedback.
So what can you learn from the fashion forward brand that is House of CB?
Lidl have been full of #LidlSuprises this year! With their most recent Twitter campaign allowing shoppers to vote on their Christmas food prices and their personalised GIF Twitter interactions/replies, there’s really no surprise that they’ve become the #1 European Food retailer on Facebook.
Along with the help of a few holiday related competitions and behind the scenes clips, Lidl has demonstrated that they’re all about putting their customers at the forefront and always have them in mind.
They’ve got their customer service down to a T, but what other Lidl things can you learn from their campaign this year? We share a few below:
She may not have won the US elections, but she definitely won on the social media front! Hillary’s #ImWithHer campaign really took off throughout the year with her Trump clapbacks and her take on the mannequin challenge, which was posted on the day of the election.
Hillary’s team used witty copy to grow her voice on the internet and also helped her gain over 500k ReTweets from one tweet.
Delete your account. https://t.co/Oa92sncRQY
— Hillary Clinton (@HillaryClinton) June 9, 2016
Not only did Hillary’s team add some humour and personality to her campaign but they also managed to keep it professional and channel Hillary’s message
Unlike her opponent, Clinton didn’t single handedly rely on Twitter to get her voice heard – she was also active across various social media platforms including Pinterest, Facebook, Instagram, YouTube and Quora.
What can you take away from Hillary’s campaign?