3 Brands Who Owned Social Media On Black Friday and Cyber Monday

No Comments Industry Insight Social Media 101

Ready. Set. SHOP! It was the return of Black Friday and you couldn’t escape the sales messages on Social Media even if you tried! Originally an American tradition the seasonal sales have become a truly international campaign, we look at 3 brands who owned Social Media on Black Friday & Cyber Monday and dissect what you can learn from it for your Small Business.


Love fashion? Love 50% off? Missguided had you covered this Black Friday, owning their social media game with numerous discount codes left, right and center throughout the entire weekend.

With the use of GIFs on Twitter and Instagram, Missguided added a sprinkle of sass to their timeline feed allowing their discount deals to stand out from the crowd.

Not only did they update their followers by posting across Instagram, Twitter, Facebook & Snapchat but they also went the extra mile and launched a range of giveaways and competitions to ensure they would stay at the top of their customers mind throughout the sale weekend for a WIN WIN situation!

So what can small businesses learn from the female fashion powerhouse?

  • Firstly, put yourself in your audience’s shoes (no pun intended) – speak your audience’s language, not only does this allow you and your brand to be relatable but also helps to build a rapport with your online following


  • Secondly, think outside the picture box – JPEGs are so yesterday. Missguided used new age media to their full advantage with GIFS and Boomerang across their platforms and email newsletters. Take this on board and try introducing this to your own content


#BlackFriday got us like ????? 50% off is still on – go get 'em all. (?: @ccclarkebeauty) #CyberHype #missguided

A video posted by MISSGUIDED (@missguided) on


  • Thirdly, don’t be afraid to go the extra mile – Missguided not only had deals throughout the 4 day holiday, they also launched giveaways and competitions to help them trend and get their audience talking all weekend long





Deals on deals on deals! Amazon took the crown this Black Friday with their social media timeline filled with exclusive deals!

Amazon’s campaign really stood out from the crowd this year as it coincided with their latest product ‘Alexa’ which they incorporated throughout their Black Friday posts. They took an integrated approach with press announcements and set their website to prompt users to to use Alexa to find deals and unlock discount codes.


With the help of video content including a live Periscope session and a promotional video, Amazon’s visuals really helped to boost their online visibility. They even took advantage of their hashtag #PrimePet to incorporate it with Black Friday & Cyber Monday, let’s be honest who doesn’t love a free Amazon cat bed?

What can you take away from Amazon’s seasonal social media strategy?

  • Repurpose, repurpose, repurpose! You don’t always need to produce brand spanking new content for holiday seasons. Take a look at your existing bank of assets and see if you can make it work for your new campaign, this will save you time and money


  • Consistency is key – Don’t be afraid to up your activity for special events. Amazon announced deals frequently throughout the day to showcase they had something for everyone. Not only were the deals consistent, but they upped their social media postings with over 10 updates shared on their Facebook page in 1 day

Microsoft Store

A tech lovers dream! Xbox, Windows, HP, Dell and more!

Content that resonates well with your audience is content that speaks your audience’s language. Microsoft showcased this in their seasonal social media copy


Microsoft’s community management team were busy bees responding to each individual query tweeted to them in regards to their Black Friday deals, during a busy period like this something as simple as prompt customer services helped them to stand out from the crowd.

What can you and your business learn from the tech empire?

  • Listen to your audience – Not only did Microsoft offer huge savings on their most popular products, but they also extended their in-store sale. Remember to always have your customers in mind!
  • Put your money where your mouth is! Use Facebook ads to boost your campaign. Microsoft understand that Facebook’s algorithm continues to change with as little as 6% of your fans being served your content. They have used the Facebook tool to help boost their most engaged post by over 160% in comparison to other content on their page



As an entrepreneur or small business you don’t have to spend a ton of money like the big boys do, you can be just as effective on a limited budget but that’s a blog post for another day.


Did you see or do any cool Social Media activity across Black Friday and Cyber Monday? Caring is sharing so let us know in the comments below.

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